Brand and Identity

Brand and Identity

Brand and Identity

For

Companies, institutions and consumer brands in any sector

Clients

DUHA, ÇEKUD, BioEra

Result

ÇEKUD live on every channel 50 days after the request

Based in

Istanbul · Türkiye, Europe, Australia

Positioning, identity, packaging and print from an Istanbul studio that also builds the website and runs the ads, so the brand holds together after launch.

SRV Studio designs brand identities in Istanbul for companies, institutions and consumer brands across sectors, from healthcare and real estate to e-commerce, technology, industry and non-profits. The same team then carries the identity into the website, the packaging, the social feed and the ad account, so the system is tested by real work in the first weeks rather than left in a guidelines PDF.

What we deliver

  • Positioning and the line the brand speaks in

  • Logo, wordmark and a graphic toolkit built from it

  • Colour systems, including separate palettes for product families or campaigns that must not be confused

  • Typography, layouts and templates the client's own team can use

  • Packaging, labels and print, through to prepress

  • Rollout across every profile, site and channel at once

How it works in practice

For ÇEKUD, an environmental non-profit founded in 1989, the new identity went live fifty days after the request, on both websites and every social profile in the same week, so the old logo disappeared everywhere at once. Instagram followers then grew 18 per cent in five months, from 12,700 to more than 15,000.

For DUHA, an international qurban organisation working in Australia, Türkiye and Indonesia, the identity gives each of its three operations its own colour, so a price posted for one is never read as the price of another. The same rules carry from the feed to the bag the meat arrives in.

For BioEra, a plant-based cleaning brand, the identity had to explain concentrate on the shelf. Neck tags, cap stickers and hang tags say it before any claim does, and each of five product groups has its own room and palette.

Questions

Do you only design the identity, or do you also apply it?

Both. The same team builds the website, produces the content and runs the ads, so the identity is applied by the people who designed it.

How long does a new identity take to launch?

It depends on scope. For ÇEKUD the new identity went live on both websites and every social profile fifty days after the request.

Do you design packaging?

Yes. Labels, neck tags, cap stickers, hang tags and print, through to prepress. BioEra's range is an example.

Do you work with clients outside Türkiye?

Yes. We work with brands and institutions in Türkiye, Europe and Australia, in Turkish and English.

Which sectors do you work with?

Any sector where a brand has to be built and then sold: healthcare, real estate, e-commerce and retail, consumer goods, finance, technology, industry and export, tourism, education and non-profits.

Have a project in mind?

By submitting, you agree to our

and

Let’s talk.

Tell us what you're trying to move, whether that's a brand, a product or a campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our

and

Let’s talk.

Tell us what you're trying to move, whether that's a brand, a product or a campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our

and

Let’s talk.

Tell us what you're trying to move, whether that's a brand, a product or a campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.